Brand strategy, website, & marketing for Tasmanian Game Makers
Details
Year: 2019
Role: Board member, responsible for brand & digital
Company: Tasmanian Game Makers
More info: tasgamemakers.com
Skills
- Brand direction & strategy
- Production & management
- Working with contractors
- Marketing strategy & implementation
- Graphic design & content creation
- Website design
- Website development (HTML, CSS)
- Wagtail CMS (Django, Python)
- Quality assurance
- Marketing & content strategy
- Content writing & management
- Website deployment & maintenance
Overview
In mid 2019 the Tasmanian Game Development Society rebranded to Tasmanian Game Makers. I initiated and led this project to help guide this community in a direction that’s more inclusive, approachable, and vibrant—just like the games that are made by its members!
This project started with the creation of a rebranding brief that outlined the project constraints, requirements, and brand tone (personality, values, goals). Once approved by the board, I worked with local designer Emily Thain to direct the creation of the new logo mark and identity.
Based on the logo mark and brand concepts (seen in the first image below) I created all collateral surrounding this new identity, which includes social profiles, website, and written content.
This rebrand lined up with Melbourne International Games Week—an opportunity for us to showcase the new identity to the national game making community. The new identity was received exceptionally well, with interstate makers exclaiming surprise that Tasmania is punching above its weight.
To accompany TasGM’s new brand direction, I spearheaded work on creating marketing collateral and a new website to showcase our events and provide a more accessible avenue of communication with our community, as TasGM’s communications before this point were intermittent and dispersed over different platforms.
I worked on this project individually from the planning and requirements stage, all the way through to deployment and maintenance.
This platform allows us to advertise memberships and promote all our different channels of communication—highlighting the range of services and opportunities that TasGM provides. We now also funnel all our communications to this single end point, meaning that we have solid referral data to assist in decision making and community strategy.
